TP: True Profit Analytics

TP: True Profit Analytics

Pricing
From $35/month. Free trial available.
Popular with stores like yours
Based in United States
Rating
5.0 (777)

Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc

TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to manually editing error-prone spreadsheets. TrueProfit got all your store’s order metrics gathered, calculated & analyzed in one place. Unlock valuable insights and make informed decisions by knowing all your store’s analytics. Be profitable and data-driven.

TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to manually editing error-prone spreadsheets. TrueProfit got all your store’s order metrics gathered, calculated & analyzed in one place. Unlock valuable insights and make informed decisions by knowing all your store’s analytics. Be profitable and data-driven. more
  • Net Profit tracker: Know your financial health with a real-time Profit Dashboard
  • Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
  • Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
  • Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
  • Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
Popular with stores like yours
Based in United States

Languages

English, French, and Spanish

Works with

  • Checkout
  • Facebook, Google, TikTok
  • Microsoft (Bing), X (Twitter)
  • Pinterest, Snapchat, Amazon
  • Printful, Printify, Gelato
  • Shippo, ShipBob, ShipStation
  • Shipwire, CJ Dropshipping

Pricing

Basic

$35 / month

$0.3 per extra order. Maximum surcharge $300.

Features

  • 300 orders/month
  • Realtime Profit Dashboard
  • Customer Lifetime Value
  • Quantity-based COGS
  • Weight-based Shipping Cost
  • Custom Costs

14-day free trial

Advanced

$60 / month

$0.2 per extra order. Maximum surcharge $500.

Features

  • 600 orders/month
  • All in Basic Plan
  • Product Analytics
  • P&L Report
  • Bundling Insights
  • Shopify Shipping Auto-sync
  • Customize Email Report

14-day free trial

Ultimate

$100 / month

$0.1 per extra order. Maximum surcharge $700.

Features

  • 1500 orders/month
  • All in Advanced Plan
  • Ad Sync Custom Rules
  • Unlimited COGS Zones

14-day free trial

Enterprise

$200 / month

$0.07 per extra order. Maximum surcharge $1000.

Features

  • 3500 orders/month
  • Access to all features
  • Marketing Attribution
  • Unlimited Team members
  • Prioritized support

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (777)

Overall rating
5
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants value this app for accurately tracking real-time profits with a clear dashboard detailing expenses like ad spend and COGS. Its intuitive interface and comprehensive analytics aid in understanding net profit, saving hours of manual work. The app's features, such as transaction fee syncing and ad platform integration, are praised. Customer support is commended for being responsive and knowledgeable, offering personalized assistance. Highly recommended for better control over costs and profits.

May 16, 2026

Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly. Support has also been excellent — Durra was very helpful, fast to respond, and went above and beyond assisting with custom COGS and bundle profit calculations. Highly recommend.

Infinity Charge
Australia
Over 2 years using the app
TrueProfit Real-time Profit & LTV tracking replied May 16, 2026

Hello Infinity Charge store admin,

Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!

I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview

Best regards,
Durra
TrueProfit Support Team

Edited May 9, 2026

I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.

From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".

I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.

There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.

These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.

***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right.

Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.

Loma Linda
United States
Over 1 year using the app
TrueProfit Real-time Profit & LTV tracking replied May 4, 2026

Thank you again for your honest feedback and for bringing this issue to our attention.

We’d like to share an important update regarding the PayPal transaction fee issue mentioned in your review. Our team has now implemented a fix for this behavior, and TrueProfit is currently syncing PayPal transaction fees correctly from Shopify.

Specifically, when Shopify Payments is enabled on the store, TrueProfit will no longer incorrectly count third-party transaction fees for PayPal orders. The calculation now follows Shopify’s actual payment fee behavior more accurately.

Our team also reached out directly via email to provide additional assistance and follow up regarding this issue.

We truly appreciate your patience throughout this process and sincerely thank you again for highlighting the issue. Feedback like yours helped our team prioritize and improve this functionality for merchants facing the same concern as well.

If you’re still experiencing any discrepancies or would like us to double-check the updated syncing on your store, please feel free to reach out anytime. We’d be more than happy to assist further.

Best regards,
Harper
TrueProfit Team

May 21, 2026

Aplicación esencial para mi negocio, gran atención al cliente de igual forma, la recomiendo ampliamente si quieres realmente conocer tus números.

LEATHER SUPPLY
Mexico
5 months using the app
TrueProfit Real-time Profit & LTV tracking replied May 24, 2026

Hello LEATHER SUPPLY store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app

Best regards,
Vani
TrueProfit Support Team

Support

App support provided by TrueProfit Real-time Profit & LTV tracking.

Developer

TrueProfit Real-time Profit & LTV tracking

FIREAPPS JSC. 22F, Flemington Tower, 182 Le Dai Hanh,, Phu Tho Ward, TIN: 0314919972, EID: 079211809826, Ho Chi Minh city, 700000, VN

Launched

July 31, 2019 · Changelog

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