TP: True Profit Analytics

Name: TP: True Profit Analytics
Brand: TrueProfit Real-time Profit & LTV tracking
Rating: 4.9 (761 reviews)

Pricing: From $35/month. Free trial available.
Rating: 4.9 (761)
Developer: TrueProfit Real-time Profit & LTV tracking

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Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc

TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to manually editing error-prone spreadsheets. TrueProfit got all your store’s order metrics gathered, calculated & analyzed in one place. Unlock valuable insights and make informed decisions by knowing all your store’s analytics. Be profitable and data-driven.

Net Profit tracker: Know your financial health with a real-time Profit Dashboard
Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
Customer Lifetime Value, P&L report, Mobile app, All-store view and more.

Popular with stores like yours: Based in United States

Languages

English, French, and Spanish

Works with

Checkout
Facebook, Google, TikTok
Microsoft (Bing), X (Twitter)
Pinterest, Snapchat, Amazon
Printful, Printify, Gelato
Shippo, ShipBob, ShipStation
Shipwire, CJ Dropshipping

Pricing

Basic

$35 / month

$0.3 per extra order. Maximum surcharge $300.

Features

300 orders/month
Realtime Profit Dashboard
Customer Lifetime Value
Quantity-based COGS
Weight-based Shipping Cost
Custom Costs

14-day free trial

Advanced

$60 / month

$0.2 per extra order. Maximum surcharge $500.

Features

600 orders/month
All in Basic Plan
Product Analytics
P&L Report
Bundling Insights
Shopify Shipping Auto-sync
Customize Email Report

14-day free trial

Ultimate

$100 / month

$0.1 per extra order. Maximum surcharge $700.

Features

1500 orders/month
All in Advanced Plan
Ad Sync Custom Rules
Unlimited COGS Zones

14-day free trial

Enterprise

$200 / month

$0.07 per extra order. Maximum surcharge $1000.

Features

3500 orders/month
Access to all features
Marketing Attribution
Unlimited Team members
Prioritized support

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (761)

Overall rating

4.9

Counts per rating level

98% of ratings are 5 stars
747
1% of ratings are 4 stars
6
0% of ratings are 3 stars
1
0% of ratings are 2 stars
1
1% of ratings are 1 stars
6

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants value this app for its accurate, real-time profit tracking, consolidating expenses like ad spend, COGS, and fees into an easy dashboard. It's praised for syncing costs from platforms like Shopify and ShipBob, offering detailed analytics and Marketing Attribution insights. The intuitive interface and reliable performance are highlighted, along with responsive customer support. Recommended for Shopify store owners seeking precise profitability tracking and data-driven decision-making.

April 28, 2026

I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.

From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".

I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.

There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.

These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.

Loma Linda

United States

Over 1 year using the app

March 11, 2026

I have been using TrueProfit for over a year at this point and I have to admit that not having a profit calculator is biggest mistake a shop can do. You have to know where every dollar or euro goes to. TrueProfit goes very deep in to making sure you track every cent with complex tracking and I loved that Durra helped me setup all that up. 5/5 tool.

Carholics

Finland

About 1 year using the app

TrueProfit Real-time Profit & LTV tracking replied March 12, 2026

Hello Carholics store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Durra
The TrueProfit team

April 29, 2026

support is fast and easy!
multi channel attribution model still yet to be polished

hugbel

United States

30 days using the app

TrueProfit Real-time Profit & LTV tracking replied April 29, 2026

Hello hugbel store admin,

Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!

I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview

Best regards,
Grace
TrueProfit Support Team